Module 3: Marketing and Advertising

Marketing and advertising are the cornerstones of growing and sustaining a successful trades business. In this module, you'll learn how to craft impactful marketing campaigns, identify and reach your target audience, and create a strong, recognizable brand. Through practical strategies and proven techniques, you'll explore the art of storytelling, effective advertising platforms, and performance tracking to ensure your marketing efforts deliver measurable results. By the end of this module, you’ll have the tools and knowledge to effectively promote your services, stand out in a competitive market, and build lasting connections with your customers.